Created in 1997 as the first truly integrated European promotional textile brand, B&C now leads the market through its focus on continuous creativity and innovation and a commitment to ongoing development of new business opportunities. Rapid expansion has positioned B&C as one of the world’s top five promotional apparel brands, and market leader in Europe.
B&C is passionate about the design of its styles, inspired both by the needs of the market and current retail trends. The wide range of styles and unique collections includes T-shirts, shirts, polo shirts, sweat shirts, fleeces, trousers, jackets, bags and accessories. Recognised for quality, creativity and good value for money, awareness of the B&C brand is high across the European market.
Target groups range from traditional promotional textile printers and decorators to trend-setting communication agencies and specialised promotional clothing suppliers for various business segments. B&C’s customers all have one aim in common – finding the ideal style to support their client's brand image and messaging.
B&C is exclusively sold and distributed across Europe through a strong network of specialised promotional textile wholesalers.